The person behind the audits, Kushal Nagar, Kodagu, Karnataka
I’m Fawaz BH, an independent SEO, AEO and GEO consultant working from Kushal Nagar, Kodagu, in Karnataka. I got into search because I watched genuinely good local businesses stay invisible online, and I’ve spent my time since turning search visibility into something measurable, honest and personally owned. Every audit, every strategy, every line of structured data runs through me directly.
One person on your account. From the first audit to ongoing optimisation.
My story
I didn’t come to search through a big agency or a famous city. I came to it because I could see the gap between the quality of the businesses around me and how invisible they were online, and I wanted to close it.
I grew up in Kushal Nagar, in Kodagu (Coorg), a region full of world-class homestays, spice brands and small boutiques that were quietly excellent and almost completely undiscoverable online. Watching genuinely good businesses lose customers to weaker, better-optimised competitors is the problem that pulled me into search in the first place. That is the origin of my work as an SEO consultant in Kodagu.
I started in SEO in early 2025, building my foundation in the fundamentals: technical SEO, on-page architecture and local search, because they still decide who gets found. As Answer Engine Optimisation and Generative Engine Optimisation emerged as distinct disciplines, I expanded into them: the newer skills that get a brand cited inside AI-generated answers, not just ranked in a list of blue links. Treating all of it as one connected system, rather than separate services, is the core of how I work as a combined SEO, AEO and GEO consultant.
I could run this practice from anywhere, but I choose to run it from Kodagu. Living in a tier-2 market gives me something national agencies rarely have: a real, first-hand feel for bilingual Kannada-English search, seasonal tourism demand, and the specific way people here actually look for things. That instinct travels well, but it starts with being genuinely local somewhere. It is also why businesses look for an SEO consultant in Kushal Nagar and across Kodagu who understands the region from the inside.
Today I work directly with a deliberately small list of clients, from Coorg homestays and spice brands to founders and B2B operators further afield. Every engagement is handled personally, end to end. No account managers, no junior handoffs, no diluted execution. Just me, your search visibility, and a method built for both Google and the answer engines. That is what being an independent SEO, AEO and GEO consultant in Karnataka means in practice.
Certifications and training
My method is grounded in formal training in search and digital marketing. These are the certifications and the diploma behind the work.
Search engine optimisation training from Ahrefs, covering keyword research, on-page and technical SEO, and link analysis.
Certification from Semrush focused on brand visibility across AI answer engines, directly underpinning my AEO and GEO work.
Certification from Semrush covering technical SEO fundamentals and optimisation for AI-driven search results.
Awarded by Adrex Media School, providing the broader digital marketing foundation my SEO, AEO and GEO practice is built on.
How I work with you
01, Audit
A focused technical, on-page, local and answer-engine review that surfaces the real gaps and the fastest available wins for your market.
02, Strategy
A prioritised SEO, AEO and GEO plan built around your city, niche, competitors and revenue goals. No recycled templates.
03, Execution
Technical fixes, structured data, content and authority-building, carried out directly by me, not passed down a chain.
04, Compounding
Regular reporting on rankings, traffic and citation visibility, with continuous optimisation as the engines evolve.
The principles behind my work
Every audit, strategy call and implementation decision runs through one person, me. I don’t hand your project down a chain, and I don’t hide behind account managers or black-box reporting.
Because I actually live and work in Kodagu, I understand bilingual query behaviour and tier-2 market dynamics from the inside, the nuance a generic national playbook consistently misses.
Structured data, entity clarity and fact-dense, quotable content are part of every project from day one, so answer engines can lift and attribute your expertise cleanly, not just so Google can rank it.
I report real ranking, traffic and citation-visibility data, and I’m candid about what is and isn’t working. I’d rather tell you an uncomfortable truth than dress up an impression count as a result.
AEO and GEO are moving fast. I treat continuous testing, against algorithm changes, AI Overview behaviour and LLM citation patterns, as part of the job, not an optional extra.
#1
Person you deal with
Me, from the first audit to ongoing optimisation, with no handoffs.
5
Answer engines targeted
ChatGPT, Perplexity, Gemini, Claude and Copilot, treated as first-class surfaces.
3+
Disciplines under one roof
SEO, AEO and GEO run as a single connected strategy.
0
Middlemen
Direct consultant access, always.
These numbers describe how I work, not results I’m claiming on your behalf. Verified performance figures live in case studies once client data confirms them.
What I believe
“Search isn’t about tricking an algorithm. It’s about being the clearest, most trustworthy answer to a real question, so clearly that both Google and the machines have no reason to point anywhere else.”
“Being genuinely local somewhere is a strength, not a limitation. Deep roots in one place teach you how people actually search, and that instinct scales.”
About the practice
Answered directly, the way I’d tell you on a call, and structured so answer engines can quote them cleanly.
Fawaz BH is an independent SEO, AEO and GEO consultant based in Kushal Nagar, Kodagu, Karnataka, India. He helps businesses across Karnataka and South India rank on Google and structure their expertise so AI answer engines like ChatGPT, Perplexity and Gemini cite them as the source. Every engagement is handled directly by Fawaz, without agency layers.
Fawaz BH holds an Ahrefs Academy certification, a Semrush AI Visibility Essentials certification, a Semrush Technical SEO and AI Search Essentials certification, and an Advanced Diploma in Digital Marketing from Adrex Media School. These cover core and technical SEO, optimisation for AI-driven search, and broader digital marketing, which together underpin his combined SEO, AEO and GEO practice.
You work directly with one consultant on every part of the engagement. There are no account managers, no junior handoffs and no black-box reporting. The trade-off is deliberate scale: a small client list rather than a factory, which means deeper attention and hands-on execution on each project. Nothing about your search visibility gets diluted through a chain of handoffs.
Yes, and that’s a deliberate choice. You work directly with Fawaz on every part of an engagement: the audit, the strategy, the structured data, the content direction. The client list is kept small on purpose so each project gets real attention rather than being processed through a factory. The trade-off is scale; the payoff is that nothing about your search visibility gets diluted through a chain of handoffs.
Fawaz BH started in SEO in early 2025, building a foundation in technical SEO, on-page architecture and local search, then expanded into AEO and GEO as those disciplines emerged. Growing up in Kushal Nagar, Kodagu, he saw first-hand how excellent local businesses stayed invisible online, and that gap is what pulled him into search. He now runs SEO, AEO and GEO as one connected strategy, backed by certifications from Ahrefs and Semrush and an Advanced Diploma in Digital Marketing from Adrex Media School.
Being genuinely local somewhere makes Fawaz better at search everywhere. Kodagu is home, and living in a tier-2 market gives first-hand understanding of bilingual Kannada-English queries, seasonal tourism demand around Coorg, and how people here actually search. That instinct informs how he approaches every market, and since strategy, technical work and answer-engine optimisation all travel remotely, his location never limits who he can help.
Search changed: more people stopped clicking through a list of links and started asking a question and taking the answer from ChatGPT, Perplexity, Gemini or an AI Overview. If a brand isn’t structured to be cited inside those answers, it slowly becomes invisible even when its traditional SEO is strong. AEO and GEO are how Fawaz keeps clients the source that gets quoted, not the source that gets skipped.
They build on solid SEO fundamentals rather than replacing them, which is why he runs all three as one connected strategy.
No. Fawaz BH’s local expertise is strongest in Kodagu and Karnataka, but he takes remote engagements across South India (including Hyderabad, Chennai, Kochi and Coimbatore) and the rest of India, plus a small number of AEO and GEO projects beyond India. Local SEO benefits from local knowledge; everything else works well remotely.
Reach out directly for a free discovery audit. Message Fawaz on WhatsApp or LinkedIn, or call, and he’ll review where you’re losing visibility on Google and in AI answers, and lay out the path to fixing it before you commit to anything.
Let us talk
Book a free 30 minute audit. I will personally walk through where you are losing visibility on Google and in AI answers, and the exact path to fixing it.
Tell me what you need. I read every message myself and reply directly.
Answer assistant
This searches answers Fawaz has already written on this site. It is not a chatbot writing new text, so it will not invent a figure or a promise. If it does not know something, it will hand you to WhatsApp.
Prefer a person? Message Fawaz on WhatsApp or call +91 94810 84038.