Technical SEO
Site architecture, Core Web Vitals, crawl budget and the fixes that actually move rankings.
Writing
Working notes on SEO, AEO and GEO from someone doing the work rather than summarising other people’s posts. Plain English, no listicles, no recycled advice.
Written by one person. Nothing published just to fill a schedule.
The archive
This is deliberate rather than an oversight. I would rather launch with nothing than launch with filler. The first pieces are being written now, and they will go up here as they are finished.
Send me a message and I will tell you directly. No mailing list, no automated sequence, just a note from me when there is something actually worth reading.
What I will write about
These are the subjects I work in every day, so they are the only ones I have any business writing about.
Site architecture, Core Web Vitals, crawl budget and the fixes that actually move rankings.
How answer engines pick a source, and what makes content quotable rather than merely rankable.
Getting cited inside AI Overviews, ChatGPT, Perplexity, Gemini and Copilot.
Google Business Profile, local pack, and what works in tier two Karnataka markets.
Notes specific to homestays, spice brands and estates searching for customers locally.
How a one person consultancy runs, prices and reports, written plainly.
Let us talk
If you have a question the blog has not answered yet, send it over. I answer every message myself, and a good question often becomes the next post.
Tell me what you need. I read every message myself and reply directly.
Answer assistant
This searches answers Fawaz has already written on this site. It is not a chatbot writing new text, so it will not invent a figure or a promise. If it does not know something, it will hand you to WhatsApp.
Prefer a person? Message Fawaz on WhatsApp or call +91 94810 84038.