Writing

Notes on search, written as I learn them.

Working notes on SEO, AEO and GEO from someone doing the work rather than summarising other people’s posts. Plain English, no listicles, no recycled advice.

Status
Starting outFirst posts in progress
Written by
Fawaz BHEvery post, personally
Topics
SEO, AEO, GEOPlus local and Kodagu notes
Cadence
When there is something worth sayingNot on a content calendar

Written by one person. Nothing published just to fill a schedule.

The archive

Nothing published yet

This is deliberate rather than an oversight. I would rather launch with nothing than launch with filler. The first pieces are being written now, and they will go up here as they are finished.


What I will write about

The six areas this covers

These are the subjects I work in every day, so they are the only ones I have any business writing about.

01

Technical SEO

Site architecture, Core Web Vitals, crawl budget and the fixes that actually move rankings.

02

AEO

How answer engines pick a source, and what makes content quotable rather than merely rankable.

03

GEO

Getting cited inside AI Overviews, ChatGPT, Perplexity, Gemini and Copilot.

04

Local SEO

Google Business Profile, local pack, and what works in tier two Karnataka markets.

05

Kodagu and Coorg

Notes specific to homestays, spice brands and estates searching for customers locally.

06

Working solo

How a one person consultancy runs, prices and reports, written plainly.

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