Two cities with two different economies, treated as one by most marketing
Hubballi is commerce, wholesale and distribution. Dharwad is administration, education and research. They are officially a twin city but they do not search alike, and the customer of a Hubballi trader has almost nothing in common with the parent researching a Dharwad college. Marketing that averages the two into a generic Hubballi-Dharwad message underperforms in both. The strategy has to pick which city and which economy it is actually speaking to.